One of the many challenges that e-commerce stores face is a lack of consumer trust. Most people don’t trust e-commerce businesses they’ve never interacted with before. This lack of consumer trust can be attributed to a wide range of factors, including the fear of being stuck with a product they don’t like, the fear of…
Tag: E-Commerce
Why Customers File Chargebacks & How to Protect Your Business
E-commerce transactions don’t always end up smoothly. Sometimes, a customer can receive a product that doesn’t match the description of what they ordered, only to return it and find that the return window is over. Or a child can get hold of their parent’s credit card and make unauthorized purchases online. Such customers often resort to chargebacks…
6 Ways Boost E-Commerce Conversions with Scarcity & Urgency
Human beings naturally give more value to scarce things compared to those available abundantly all year round. That’s because their choices are primarily driven by two principles of persuasion – scarcity and urgency. As an online retailer, you can leverage the power of these principles to maximize your e-commerce conversions and ultimately boost your sales…
6 Ways to Use Visuals to Boost Your E-commerce Conversions
Using visuals on your e-commerce website is a great way to showcase your products in action and give visitors the confidence they need to move forward with their purchases. When used effectively, visuals can help significantly to boost your conversions and sales. Read on to learn six ways to use visuals to boost your e-commerce…
6 Strategies to Improve the Post-Purchase Customer Experience
The cost of retaining an existing customer is five times cheaper than that of acquiring a new one. Because of this, you would expect all e-commerce businesses to put more effort into making their existing customers happy to encourage them to keep returning for more purchases. Unfortunately, this isn’t the case for most businesses. Many…
15 Ways to Combat Shopping Cart Abandonment
Learn techniques to Optimize Your Shopping Cart & Checkout Pages Shopping cart abandonment is one of the significant challenges plaguing e-commerce businesses. In fact, online retail stores lose approximately $18 billion in sales revenue annually due to abandoned carts. Most of these customers who add items to their carts but fail to complete their purchases do…