Email marketing is a highly effective marketing channel, more so when backed by an email marketing platform, allowing companies to reach their customers and target audiences quickly, easily, and inexpensively. Used by small and large businesses, email marketing lets them connect directly with their customers in their inboxes, keeping them updated with the latest news,…
Author: Michael
Michael is a marketer from the pacific northwest with over ten years of experience working in the digital marketing industry. His background encompasses web design, development, user experience, and digital marketing. He specializes in SEO and content strategies.
6 Low-Cost Digital Marketing Strategies to Grow a Small Business
Have you felt your small business is stuck and wondered what you could do differently to boost your brand visibility, increase sales and make your business profitable long-term? If you answered yes, you’re not alone. Many entrepreneurs end up in their small business’s daily operations and fail to employ the right marketing strategies to fuel…
E-Commerce Consumer Trust: Causes, Struggles, and Tips
One of the many challenges that e-commerce stores face is a lack of consumer trust. Most people don’t trust e-commerce businesses they’ve never interacted with before. This lack of consumer trust can be attributed to a wide range of factors, including the fear of being stuck with a product they don’t like, the fear of…
Why Customers File Chargebacks & How to Protect Your Business
E-commerce transactions don’t always end up smoothly. Sometimes, a customer can receive a product that doesn’t match the description of what they ordered, only to return it and find that the return window is over. Or a child can get hold of their parent’s credit card and make unauthorized purchases online. Such customers often resort to chargebacks…
Why Customer Appreciation is Important and How to Show It
If you’re running a successful business, you owe much of your success to your customers. Despite having many brands to do business with, your customers have chosen to remain loyal and committed to your brand. So, it’s only fitting to make them feel loved, valued, and appreciated in return. Even if you don’t have enough…
6 Ways Boost E-Commerce Conversions with Scarcity & Urgency
Human beings naturally give more value to scarce things compared to those available abundantly all year round. That’s because their choices are primarily driven by two principles of persuasion – scarcity and urgency. As an online retailer, you can leverage the power of these principles to maximize your e-commerce conversions and ultimately boost your sales…
8 Facebook Metrics to Track & Grow Your Online Business
Facebook provides advertisers on their platform with many different metrics to monitor the performance of their ad campaigns. However, some people go on to advertise their businesses without paying much attention to these metrics. This absence of attention usually happens because they don’t know these metrics or why they’re essential to their marketing efforts. If…
8 Ways to Optimize Your Website for Mobile Users
In today’s world, everything has or is moving into the mobile sphere. This transition is because people use mobile devices in many aspects of their daily life, from browsing the web, online banking, attending online classes, shopping, planning trips, and so much more. As the number of people using mobile to access the internet continues to grow,…
How to Ease Your Customer’s Decision-Making Process
Having more choices when it comes to shopping may seem exciting to some people, but it often leads to decision paralysis. Consumers experience more information overload and options today than in any previous historical period. If your customer’s decision-making process is bogged down, this can directly impact your sales and e-commerce efforts. In other words,…
How Chargebacks Hurt Your Business & How to Prevent Them
Have you ever made a purchase with your credit card and been so unhappy with the services or goods provided that you sought a refund, but the merchant refused? Enter the chargeback process. Chargebacks refer to a process in which a customer initiates a credit card payment reversal after the merchant has charged them. The…