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Dive head first into digital marketing.

Author: Michael

Michael is a marketer from the pacific northwest with over ten years of experience working in the digital marketing industry. His background encompasses web design, development, user experience, and digital marketing. He specializes in SEO and content strategies.
Getting Started with Mass Email Marketing Platforms

Getting Started with Email Marketing Platforms

By Michael on March 6, 2023March 6, 2023

Email marketing is a highly effective marketing channel, more so when backed by an email marketing platform, allowing companies to reach their customers and target audiences quickly, easily, and inexpensively. Used by small and large businesses, email marketing lets them connect directly with their customers in their inboxes, keeping them updated with the latest news,…

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6 Low-Cost Digital Marketing Strategies to Grow a Small Business

6 Low-Cost Digital Marketing Strategies to Grow a Small Business

By Michael on January 9, 2023March 6, 2023

Have you felt your small business is stuck and wondered what you could do differently to boost your brand visibility, increase sales and make your business profitable long-term? If you answered yes, you’re not alone. Many entrepreneurs end up in their small business’s daily operations and fail to employ the right marketing strategies to fuel…

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E-Commerce Consumer Trust Causes, Struggles, and Tips

E-Commerce Consumer Trust: Causes, Struggles, and Tips

By Michael on January 4, 2023February 7, 2023

One of the many challenges that e-commerce stores face is a lack of consumer trust. Most people don’t trust e-commerce businesses they’ve never interacted with before. This lack of consumer trust can be attributed to a wide range of factors, including the fear of being stuck with a product they don’t like, the fear of…

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Why Customers File Chargebacks & How to Protect Your Business from Them

Why Customers File Chargebacks & How to Protect Your Business

By Michael on December 30, 2022February 6, 2023

E-commerce transactions don’t always end up smoothly. Sometimes, a customer can receive a product that doesn’t match the description of what they ordered, only to return it and find that the return window is over. Or a child can get hold of their parent’s credit card and make unauthorized purchases online. Such customers often resort to chargebacks…

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Why Customer Appreciation is Important and How to Show It

Why Customer Appreciation is Important and How to Show It

By Michael on December 24, 2022March 6, 2023

If you’re running a successful business, you owe much of your success to your customers. Despite having many brands to do business with, your customers have chosen to remain loyal and committed to your brand. So, it’s only fitting to make them feel loved, valued, and appreciated in return. Even if you don’t have enough…

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6 Ways Boost E-Commerce Conversions with Scarcity & Urgency

6 Ways Boost E-Commerce Conversions with Scarcity & Urgency

By Michael on December 9, 2022January 4, 2023

Human beings naturally give more value to scarce things compared to those available abundantly all year round. That’s because their choices are primarily driven by two principles of persuasion – scarcity and urgency. As an online retailer, you can leverage the power of these principles to maximize your e-commerce conversions and ultimately boost your sales…

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8 Facebook Metrics to Track & Grow Your Online Business

8 Facebook Metrics to Track & Grow Your Online Business

By Michael on December 9, 2022February 1, 2023

Facebook provides advertisers on their platform with many different metrics to monitor the performance of their ad campaigns. However, some people go on to advertise their businesses without paying much attention to these metrics. This absence of attention usually happens because they don’t know these metrics or why they’re essential to their marketing efforts. If…

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8 Ways to Optimize Your Website for Mobile Users

8 Ways to Optimize Your Website for Mobile Users

By Michael on November 21, 2022November 22, 2022

In today’s world, everything has or is moving into the mobile sphere. This transition is because people use mobile devices in many aspects of their daily life, from browsing the web, online banking, attending online classes, shopping, planning trips, and so much more. As the number of people using mobile to access the internet continues to grow,…

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How to Ease Your Customer's Decision-Making Process

How to Ease Your Customer’s Decision-Making Process

By Michael on November 21, 2022December 24, 2022

Having more choices when it comes to shopping may seem exciting to some people, but it often leads to decision paralysis. Consumers experience more information overload and options today than in any previous historical period. If your customer’s decision-making process is bogged down, this can directly impact your sales and e-commerce efforts. In other words,…

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How Chargebacks Hurt Your Business & How to Prevent Them

How Chargebacks Hurt Your Business & How to Prevent Them

By Michael on November 20, 2022December 31, 2022

Have you ever made a purchase with your credit card and been so unhappy with the services or goods provided that you sought a refund, but the merchant refused? Enter the chargeback process. Chargebacks refer to a process in which a customer initiates a credit card payment reversal after the merchant has charged them. The…

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MarketingGuides.net

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Recent Posts

  • Getting Started with Mass Email Marketing Platforms
    Getting Started with Email Marketing Platforms
  • 6 Low-Cost Digital Marketing Strategies to Grow a Small Business
    6 Low-Cost Digital Marketing Strategies to Grow a Small Business
  • E-Commerce Consumer Trust Causes, Struggles, and Tips
    E-Commerce Consumer Trust: Causes, Struggles, and Tips

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