Email marketing is a highly effective marketing channel, more so when backed by an email marketing platform, allowing companies to reach their customers and target audiences quickly, easily, and inexpensively. Used by small and large …
Have you felt your small business is stuck and wondered what you could do differently to boost your brand visibility, increase sales and make your business profitable long-term? If you answered yes, you’re not alone. …
One of the many challenges that e-commerce stores face is a lack of consumer trust. Most people don’t trust e-commerce businesses they’ve never interacted with before. This lack of consumer trust can be attributed to …
E-commerce transactions don’t always end up smoothly. Sometimes, a customer can receive a product that doesn’t match the description of what they ordered, only to return it and find that the return window is over. …
If you’re running a successful business, you owe much of your success to your customers. Despite having many brands to do business with, your customers have chosen to remain loyal and committed to your brand. …
Human beings naturally give more value to scarce things compared to those available abundantly all year round. That’s because their choices are primarily driven by two principles of persuasion – scarcity and urgency. As an …
Facebook provides advertisers on their platform with many different metrics to monitor the performance of their ad campaigns. However, some people go on to advertise their businesses without paying much attention to these metrics. This …
In today’s world, everything has or is moving into the mobile sphere. This transition is because people use mobile devices in many aspects of their daily life, from browsing the web, online banking, attending online …
Having more choices when it comes to shopping may seem exciting to some people, but it often leads to decision paralysis. Consumers experience more information overload and options today than in any previous historical period. …
Have you ever made a purchase with your credit card and been so unhappy with the services or goods provided that you sought a refund, but the merchant refused? Enter the chargeback process. Chargebacks refer …