Have you felt your small business is stuck and wondered what you could do differently to boost your brand visibility, increase sales and make your business profitable long-term? If you answered yes, you’re not alone. Many entrepreneurs end up in their small business’s daily operations and fail to employ the right marketing strategies to fuel…
Category: Sales & Business Development
E-Commerce Consumer Trust: Causes, Struggles, and Tips
One of the many challenges that e-commerce stores face is a lack of consumer trust. Most people don’t trust e-commerce businesses they’ve never interacted with before. This lack of consumer trust can be attributed to a wide range of factors, including the fear of being stuck with a product they don’t like, the fear of…
Why Customers File Chargebacks & How to Protect Your Business
E-commerce transactions don’t always end up smoothly. Sometimes, a customer can receive a product that doesn’t match the description of what they ordered, only to return it and find that the return window is over. Or a child can get hold of their parent’s credit card and make unauthorized purchases online. Such customers often resort to chargebacks…
Why Customer Appreciation is Important and How to Show It
If you’re running a successful business, you owe much of your success to your customers. Despite having many brands to do business with, your customers have chosen to remain loyal and committed to your brand. So, it’s only fitting to make them feel loved, valued, and appreciated in return. Even if you don’t have enough…
6 Ways Boost E-Commerce Conversions with Scarcity & Urgency
Human beings naturally give more value to scarce things compared to those available abundantly all year round. That’s because their choices are primarily driven by two principles of persuasion – scarcity and urgency. As an online retailer, you can leverage the power of these principles to maximize your e-commerce conversions and ultimately boost your sales…
How to Ease Your Customer’s Decision-Making Process
Having more choices when it comes to shopping may seem exciting to some people, but it often leads to decision paralysis. Consumers experience more information overload and options today than in any previous historical period. If your customer’s decision-making process is bogged down, this can directly impact your sales and e-commerce efforts. In other words,…
How Chargebacks Hurt Your Business & How to Prevent Them
Have you ever made a purchase with your credit card and been so unhappy with the services or goods provided that you sought a refund, but the merchant refused? Enter the chargeback process. Chargebacks refer to a process in which a customer initiates a credit card payment reversal after the merchant has charged them. The…
3 Steps for Handling Negative E-Commerce Customer Feedback
Most consumers trust reviews from people who have used a product or service they’re interested in more than the information given to them by manufacturers. That’s why they go online to read or view what others say before committing their hard-earned money. Positive reviews can help to persuade prospective customers to buy from your business,…
6 Strategies to Improve the Post-Purchase Customer Experience
The cost of retaining an existing customer is five times cheaper than that of acquiring a new one. Because of this, you would expect all e-commerce businesses to put more effort into making their existing customers happy to encourage them to keep returning for more purchases. Unfortunately, this isn’t the case for most businesses. Many…
5 Tips to Maximize Your Small Business Marketing Budget
Marketing your small business should be an investment, not an expense. Every amount you invest should earn you more returns, whether that means increased website traffic, brand exposure, conversions, or sales. However, earning more returns isn’t always about allocating more money to your marketing activities. You can also manage your current budget effectively to get…