Facebook provides advertisers on their platform with many different metrics to monitor the performance of their ad campaigns. However, some people go on to advertise their businesses without paying much attention to these metrics. This …
Engagement is one of the most important metrics for Facebook marketers. It refers to any action your Facebook followers (or non-followers) perform on your posted content. The actions tracked here include people clicking on your …
Until relatively recent years, business owners had limited options in the past regarding marketing their businesses. Some used posters, flyers, and word-of-mouth, while those who could afford paid advertising used TV and radio commercials. Today, …