In today’s world, everything has or is moving into the mobile sphere. This transition is because people use mobile devices in many aspects of their daily life, from browsing the web, online banking, attending online classes, shopping, planning trips, and so much more. As the number of people using mobile to access the internet continues to grow,…
Tag: User Experience
How to Ease Your Customer’s Decision-Making Process
Having more choices when it comes to shopping may seem exciting to some people, but it often leads to decision paralysis. Consumers experience more information overload and options today than in any previous historical period. If your customer’s decision-making process is bogged down, this can directly impact your sales and e-commerce efforts. In other words,…
6 Strategies to Improve the Post-Purchase Customer Experience
The cost of retaining an existing customer is five times cheaper than that of acquiring a new one. Because of this, you would expect all e-commerce businesses to put more effort into making their existing customers happy to encourage them to keep returning for more purchases. Unfortunately, this isn’t the case for most businesses. Many…
6 Benefits of Optimizing Your Website for Mobile Users
The penetration of smartphones, tablets, and other mobile devices in the market has completely changed how people interact with websites. More people now prefer to browse the internet using their phones rather than computers. But, when it comes to doing serious business online (like making a purchase), more people prefer using desktops and laptops over…