Tag: Facebook

Facebook provides advertisers on their platform with many different metrics to monitor the performance of their ad campaigns. However, some people go on to advertise their businesses without paying much attention to these metrics. This absence of attention usually happens because they don’t know these metrics or why they’re essential to their marketing efforts. If…

Engagement is one of the most important metrics for Facebook marketers. It refers to any action your Facebook followers (or non-followers) perform on your posted content. The actions tracked here include people clicking on your links, sharing your content with their networks, or reacting to your posts. The main reason why a high engagement rate…