As a website owner, it’s easy to assume that you know what your target audience wants, especially when many users visit your site regularly to consume your content. However, this isn’t always the case. The …
Most consumers trust reviews from people who have used a product or service they’re interested in more than the information given to them by manufacturers. That’s why they go online to read or view what …
Engagement is one of the most important metrics for Facebook marketers. It refers to any action your Facebook followers (or non-followers) perform on your posted content. The actions tracked here include people clicking on your …
Using visuals on your e-commerce website is a great way to showcase your products in action and give visitors the confidence they need to move forward with their purchases. When used effectively, visuals can help …
Until relatively recent years, business owners had limited options in the past regarding marketing their businesses. Some used posters, flyers, and word-of-mouth, while those who could afford paid advertising used TV and radio commercials. Today, …
The cost of retaining an existing customer is five times cheaper than that of acquiring a new one. Because of this, you would expect all e-commerce businesses to put more effort into making their existing …
Marketing your small business should be an investment, not an expense. Every amount you invest should earn you more returns, whether that means increased website traffic, brand exposure, conversions, or sales. However, earning more returns …
The penetration of smartphones, tablets, and other mobile devices in the market has completely changed how people interact with websites. More people now prefer to browse the internet using their phones rather than computers. But, …
Learn techniques to Optimize Your Shopping Cart & Checkout Pages Shopping cart abandonment is one of the significant challenges plaguing e-commerce businesses. In fact, online retail stores lose approximately $18 billion in sales revenue annually due …