6 Common AB Testing Mistakes Marketers Make

6 Common A/B Testing Mistakes Marketers Make

As a website owner, it’s easy to assume that you know what your target audience wants, especially when many users visit your site regularly to consume your content. However, this isn’t always the case. The …

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8 Essentials of Effective Social Media Copywriting

8 Essentials of Effective Social Media Copywriting

Until relatively recent years, business owners had limited options in the past regarding marketing their businesses. Some used posters, flyers, and word-of-mouth, while those who could afford paid advertising used TV and radio commercials. Today, …

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15 Ways to Combat Shopping Cart Abandonment

15 Ways to Combat Shopping Cart Abandonment

Learn techniques to Optimize Your Shopping Cart & Checkout Pages Shopping cart abandonment is one of the significant challenges plaguing e-commerce businesses. In fact, online retail stores lose approximately $18 billion in sales revenue annually due …

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