As a website owner, it’s easy to assume that you know what your target audience wants, especially when many users visit your site regularly to consume your content. However, this isn’t always the case. The only sure way to know what your audience responds to best is through continuous A/B testing. When done properly, A/B…
3 Steps for Handling Negative E-Commerce Customer Feedback
Most consumers trust reviews from people who have used a product or service they’re interested in more than the information given to them by manufacturers. That’s why they go online to read or view what others say before committing their hard-earned money. Positive reviews can help to persuade prospective customers to buy from your business,…
7 Actionable Tips to Increase Your Facebook Engagement
Engagement is one of the most important metrics for Facebook marketers. It refers to any action your Facebook followers (or non-followers) perform on your posted content. The actions tracked here include people clicking on your links, sharing your content with their networks, or reacting to your posts. The main reason why a high engagement rate…
6 Ways to Use Visuals to Boost Your E-commerce Conversions
Using visuals on your e-commerce website is a great way to showcase your products in action and give visitors the confidence they need to move forward with their purchases. When used effectively, visuals can help significantly to boost your conversions and sales. Read on to learn six ways to use visuals to boost your e-commerce…
8 Essentials of Effective Social Media Copywriting
Until relatively recent years, business owners had limited options in the past regarding marketing their businesses. Some used posters, flyers, and word-of-mouth, while those who could afford paid advertising used TV and radio commercials. Today, the internet has opened new doors for marketing businesses and connecting with your customers at scale. One of the most…
6 Strategies to Improve the Post-Purchase Customer Experience
The cost of retaining an existing customer is five times cheaper than that of acquiring a new one. Because of this, you would expect all e-commerce businesses to put more effort into making their existing customers happy to encourage them to keep returning for more purchases. Unfortunately, this isn’t the case for most businesses. Many…
5 Tips to Maximize Your Small Business Marketing Budget
Marketing your small business should be an investment, not an expense. Every amount you invest should earn you more returns, whether that means increased website traffic, brand exposure, conversions, or sales. However, earning more returns isn’t always about allocating more money to your marketing activities. You can also manage your current budget effectively to get…
6 Benefits of Optimizing Your Website for Mobile Users
The penetration of smartphones, tablets, and other mobile devices in the market has completely changed how people interact with websites. More people now prefer to browse the internet using their phones rather than computers. But, when it comes to doing serious business online (like making a purchase), more people prefer using desktops and laptops over…
15 Ways to Combat Shopping Cart Abandonment
Learn techniques to Optimize Your Shopping Cart & Checkout Pages Shopping cart abandonment is one of the significant challenges plaguing e-commerce businesses. In fact, online retail stores lose approximately $18 billion in sales revenue annually due to abandoned carts. Most of these customers who add items to their carts but fail to complete their purchases do…